Welcome!

Located in London, United Kingdom - I provide various services and am the owner of the trademarks Song Sense and Gyreentyp®, registered under number UK00002579080.

All services are designed to meet individual, group, and company needs. I am available both alone or with a team.  More information is below and document entitled 


ABOUT - The Team

We are professionals who specialise in providing sustainable and ethical services that assist with improving performance via music, songs, lyrics, activities and the five senses.  For example, various training, teaching, development, management, wellbeing and coaching services.

These services provide many benefits: for example, their ability to:

- open and challenge us to think differently

- enrich our lives - and

- bring different cultures together

We have years of experience working in these sectors – and believe that anyone can progress and perform well with the proper training, assistance and guidance. Just as important as the notes, is one's attitude, honesty and communication.

Unlocking one's passion is one of the first steps to becoming a professional - and maintaining professionalism. Through comprehensive expert support and training and alongside a safe environment the stage is set for success to emerge.

As each client / student is different, so is each session and service. We take time to identify the key elements that require development and support, and enable each student / client to achieve their personal best.

There will be times when your instructor/coach/tutor/trainer might recommend that you also attend lessons / sessions or receive services from another member of the team. This is so your skill set can accumulate and 'comprehensive' improvement can be made.

Typically, we suggest students book one lesson/session per week, with additional lessons if there is a pressing audition, recording, or upcoming performance. For music students and artists, we also encourage the inclusion of regular live performances and the practice of recording self as an integral part of their development plan.

After teaching for several years it became apparent that my expertise as a tutor, coach, producer, assistant and researcher is best applied with a team of other professionals i.e. tutors, coaches, managers, practitioners, counsellors, therapists, researchers, producers, engineers, writers, arrangers and musicians.

It's important to:

- discuss pedagogies and train, practice, record, rehearse, produce, arrange, create, write and/or perform together. 
-  share research and support each other's clients, projects, organisations and students.

I am available both alone and with support from various other professionals who perform professionally. 


re. Flora Finch

I am a graduate of The Royal Scottish Academy of Music and Drama (RSAMD) and Glasgow University with a Bachelor of Arts Degree in Music Performance and Certificate in Orchestral Studies. I studied voice to grade 7, piano to grade 3, theory to grade 8, violin to grade 8 (Distinction), jazz, classical and for two qualifications in Music and Vocal Production.

Before college, I was a member of the Birmingham Philharmonic Orchestra and the Coventry Youth Choir and Coventry Youth Orchestra that I led for one year.
 

At the RSAMD, I won the Dunbar Gerber Prize (as part of a duet) and The Chamber Music Prize with my String Quartet. Later, I also won a prize for the support provided to various heads of department at Channel 4, and another award as an Activities Co-ordinator at a home for older persons.
 

From as young as age 16 in my home town (Coventry, UK), I assisted with coaching live bands that my sisters sang in.  Also years later, I supported DJs, Producers, Engineers and Musicians whilst studying in the USA with Anne Crowden [Berkeley University professor], facilitating workshops at WAC [Weekend Arts College, Hampstead Town Hall, London], and as Coach, Co-Producer, Facilitator, Assistant, and Vocal Coach and Assistant for music studios and live performance evenings via Picturehouse.
 

I also worked:

-as a freelance professional musician for 10 years...
-as PA to the Head of Tax and Accounting and a member of the Business Group of FTSE100 listed British Land Company; and, was part of the team that  dealt with nearly £5 billion of finance restructurings including the award winning debenture deal in 2006.
-began Coaching and supporting CEOs, Heads of Department, Choreographers and Producers at Sadlers Wells and Channel 4.
 

I took two years away from working full time to study for a PTLLs Teaching Award; also to attain various qualifications including Business Administration, Management, Stress Management and Coaching (Performance Coaching and Cognitive Behavioural Coaching)... I studied Coaching and Stress Management with Gladeana McMahon (Channel 4 and GMTV Stress Coach) and Professor Stephen Palmer respectively - who are considered to be among the top ten coaches in the UK.

More information is available to read via the 'Testimonials', 'Biography', 'Achievements & Thanks' , and 'What's New?' pages of this website - including some attachments and recordings located on the bottom of pages 2 and 3 of this website. 


 CONTACT Flora via:

 07803 081 763 [m]; mail@gyreentyp.com [e]; www.gyreentyp.com [w]


 Twitter: @Gyreentyp 

There is much to say - written by Flora Finch and Matt King Smith
01 There is much to say.mp4
MP4 video/audio file [6.8 MB]
Been here on my Mind - written by Flora Finch and Matt King Smith
02 Been here on my mind.mp4
MP4 video/audio file [5.8 MB]
Feel the Same - written by Matt King Smith and Flora Finch
01 Feel the Same.mp4
MP4 video/audio file [6.7 MB]

We are located in:


London

 

Contact us today!

If you have any queries or wish to make an appointment, please contact us:

 

 

mail@gyreentyp.com

 

Or florafinch@icloud.com

Information Sheet

(re. 1to1, group, video, phone and email sessions)

Thank you for contacting; and for your potential interest.

Background Information

I am a five-times award winning DBS approved and insured professional - with qualifications in various areas including: Coaching, Stress Management, Business Administration, Financial Record Keeping, Health and Safety, First Aid, Video and Studio Production, Management, Health and Social Care, and Music Performance.

I specialise and support clients and students with improving : Performance, Management, Development, PR, Music, Health & Safety, Income and Wellbeing. More information is available on request and via this website www.gyreentyp.com

Code of Ethics

As a member of various associations - including the Musicians Union and The Ivors Academy, I abide by their code of ethics and good practice. This includes delivering and conducting services in an effective and professional way – alongside being sensitive to issues such as culture, religion, gender, race, disability, sexual orientation, and age.

Confidentiality

The trust between the Client and I is crucial to the success of the sessions. Therefore, I agree to treat all information discussed during personal or group sessions as confidential and will not disclose any details to a third party without agreement from the Client. Similarly, it is really important that the Client is honest at all times in order to benefit from the sessions.

Fees

Fees are agreed prior to commencement of the first coaching session. Information is available upon request. Fees for individual sessions are either payable upfront or at the end of each session - and for online, telephone and email lessons and sessions payable in advance. Organisations and projects are invoiced on a monthly basis at the beginning of a contract period, and payable before the sessions or lessons begin.

Discretionary bonuses to colleagues, assistants and/or myself are both appreciated, welcome and accepted (and not mandatory therefore). Please also note that on occasion I’m happy to award or negotiate an exchange, part-exchange, bonus, commission, finder’s fee and/or concession to those who forward Clients and Students to me.

Fees are subject to quarterly reviews. If you wish to cancel an appointment please give a full 24 hours notice. Otherwise, I’m afraid that you will be liable for the full cost of the missed session. Having said that, please note that we aim to be fair; meaning that we disclaim liability for late/non-attendance by members of our team for reasons beyond our control – so within reason allow clients and students the same courtesy.

Process

Before any services are agreed, a 30 minutes, non-chargeable briefing or consultation (by phone or online) takes place between myself and the Client to ensure there is clarity with the engagement.  For more information, please read the ‘Services Available’ and ‘Frequently Asked Questions’ pages on this website - www.gyreentyp.com

Prospective clients and students are then offered an initial ‘exploratory meeting’. This provides us both with an opportunity to consider whether we wish to work together. It is just as important that you feel comfortable with me as it is that I feel able to assist you.

We will agree the appropriate length and frequency of sessions depending on individual requirements.

 

If you are late arriving we will still terminate at the agreed time, so as not to delay the next person. I'm available to see clients during the day as well as early evening; and, occasionally appointments can be arranged for the weekend.

What to Expect (Services Available)

I will forward the relevant information to you – which will include a copy of the terms and conditions and Guest Guidelines (for group sessions).

If a Coach, Consultant or Trainer is required (and you don’t already have one) then do request to receive a copy of the Life Audit if you think it might be useful. The Life Audit helps clarify the areas of life, career etc. you are both happy and unhappy with and why. Some clients find that it helps speed up the process at sessions.

Location

London, United Kingdom.

Contact
There are times when I am unavailable for various reasons. To allow messages to get through I have a confidential voicemail service that I encourage clients and students to use. If I need to make contact with you I will simply leave my name and telephone number should you be unavailable.

For more information on how I can help, please call 07803 081 763.

For press or speaking enquiries please contact Flora Finch at mail@gyreentyp.com or try 07803 081 763.

© All rights reserved 2026 Song Sense z Gyreentyp® are trademarks registered under number GB2579080 and Limited Company registered in England (via Companies House) under the number 5159890.

| M: 07803 081 763 | E: mail@gyreentyp.com|

| W: www.gyreentyp.com | Skype: gyreentyp |